Caroline Sullivan is a freelance personal shopper and agency represented fashion stylist based in North London
My mission is to bring inspiration and confidence to all women in the clothes they own and how they wear them.
Because life can be busy and shopping can be overwhelming, it is easy to become a creature of habit even without realising it, visiting the same shops and picking up the same styles over and over again.
"I recently had a baby and took a year of maternity leave during which fashion was not my top priority - my wardrobe was in serious need of an overhaul before going back to work! Caroline helped me choose some timeless, versatile pieces that work with everything yet still look on-trend. She is honest about what works and what doesn't and very good at helping you pick the right pieces that bring out your best. I really enjoyed shopping with Caroline - it gave me the confidence boost I needed to get back into the professional world. I would recommend her wholeheartedly."
"I heard about Caroline through word of mouth, and she worked with me as an online shopping stylist as I desperately needed a wardrobe refresh but was never able to find the right things amongst the millions of options online. I wanted to make sure I could update my wardrobe with stylish, trans-seasonal pieces that suited work but also to wear out and Caroline understood me, my needs, and my style so well!! She was very detailed, listened closely and really made the effort to understand my personal style, the things I liked/didn't like, my budget, and what I preferred for my body shape. Her styling advice was comprehensive and will be something I keep and use for a long time! Highly recommend this service from her!"
"I decided to book an online shopping Edit with Caroline as my daily work life and therefore attire had changed a lot with the UK pandemic, I wanted to feel good in myself even when working from home. Caroline really listened and understood all my requirements and produced a wonderful shoppable document with lovely items all within my budget and available in my size with ideas of how to wear each piece too. I now feel I have a great start to the capsule wardrobe I have always dreamt of! I would 100% recommend this service from her!"
"Caroline! What a fun and productive day of shopping we had. I came to London from the States and had some specific shopping goals in mind. She introduced me to several new brands and stores and we got everything on my list. She encouraged me to try on things that I otherwise wouldn't choose for myself and kept mindful of my budget. Highly recommend!"
"I’ve got to the age where it is more difficult to find really nice clothes for older women. I don’t want to wear drab things which make me feel older than I am and I needed help with everyday clothes as well as something for an upcoming wedding. Caroline has an instructive eye for colours and fabrics. Shopping with her is a gret experience and she is able to focus on the good and less so points of clothing and is completely honest (in a gentle way) about what uits and flatters you and what doesn’t. Ive got so much more confidence now and would recommend her to anyone!"
"I always buy the same clothes when I go shopping and recently I had been struggling to find anything I like at all. My experience with Caroline was really brilliant! I learnt so much about different styles that suit me and bought lots of things I previously wouldn’t have even tried on! Caroline was lovely, professional and honest throughout and the day was really relaxed and a lot more fun than I thought it would be! I would definitely recommend shopping with Caroline."
"If like me, your lifestyle has changed, you have no idea what's in your wardrobe & you want to learn how to make the most of your wardrobe then I highly recommend Caroline's wardrobe service. I recently booked a wardrobe sort out with Caroline, because I had fallen out of love with my clothes! I was quite nervous about it, as my wardrobe was a complete mess. However, Caroline put me at ease straight away. And rather than be hard work (which a wardrobe sort out normally is) I actually really enjoyed the process as I loved reminiscing about certain items. And Caroline is so passionate about clothes and making sure they make you feel good about yourself. As a result of our session, I now know what is in my wardrobe, how to wear some of my summer outfits for another season and what key items are missing from my wardrobe. This process was worth every penny and I would highly recommend it!"