Hi, I’m Caroline, a fashion stylist based in north London who has worked commercially in the industry for over ten years on celebrity, advertising and editorial shoots.

It goes without saying that I love to shop! Occasionally in my career I would get the opportunity to work with a magazine or TV competition winner who would win a shopping day with a stylist. I enjoyed those days so much, and the impact I could see it having on someone’s confidence that I decided to open a personal styling business to run alongside the commercial work I still loved doing.

Fashion has always been my dream career and something I am so passionate about but I also have a BSc in Psychology and understand and really value the importance of the emotive side of dressing. During my degree I focused heavily on the psychology of appearance and embodiment, and I spent my final year exploring the effect clothing can have on body image and self-esteem with a dissertation on Vanity Sizing and its psychological effects on women.

We are so lucky in the UK to have the greatest high street and incredible small brands constantly emerging online enabling us to keep our wardrobes interesting.

While there may be some items I would advise you to invest in, I don’t believe you need to spend thousands to create a workable, wearable and enjoyable wardrobe.  Whether it is a capsule wardrobe you are after, a seasonal update, or a pre during or post pregnancy shop, please get in touch as I would love to help.